Empowering Vinyl.com to Scale Its Catalog and Skyrocket Sales
Industry
Music & Vinyl Retail
Location
Austin, TX
Key Results
60%
Increase in monthly online sales
20x
ROI on Conduit platform fee
The Challenge
Scaling catalog and inventory management without disrupting Vinyl.com’s operations
Vinyl.com had long been a trusted destination for vinyl collectors and enthusiasts, but its online growth was constrained by a cumbersome process for catalog and inventory management. Expanding the product lineup required manual data exchanges with their distributors, leading to frequent delays and outdated information.
Even worse, existing tools didn’t integrate well with Vinyl.com’s Shopify storefront, threatening the unique customer experience that defined the brand.
Key challenges included:
- Profits vs. costs: Would they sell enough to make the investment worthwhile?
- Operational disruption: How could they expand without disrupting their existing storefront?
- Product clarity: How would customers know what was dropshipped vs. available for in-store pickup
- Brand integrity: Could they scale while maintaining their distinct brand experience?
- Data accuracy: Would inventory updates stay accurate during peak seasons like Black Friday?
the conduit solution
Conduit enabled seamless catalog expansion with real-time integration
Conduit worked with Vinyl.com to address each of their challenges:
- Preserved branding and customer experience: Conduit’s integration ensured all imported products fit seamlessly into vinyl.com’s site, protecting the site’s distinctive look and feel.
- Real-time distributor integration: Conduit ensured accurate, up-to-date information even during high-demand periods like Black Friday and Record Store Day.
- Seamless implementation: A dedicated team from Conduit collaborated with Vinyl.com over a 2-week onboarding period to ensure all product listings were consistent with current listings.
- Smart order routing: Conduit’s team configured Shopify to clearly communicate which products could be dropshipped from the distributor, picked up in-store, or shipped from Vinyl.com’s warehouse, providing a transparent and streamlined customer experience.
Results
Higher profits, smoother operations, and an expanded catalog
Vinyl.com quickly saw dramatic improvements:
- 10,000+ new products added to their catalog in days, not months.
- 60% growth in monthly online sales, powered by an expanded product offering.
- Monthly profits now 20x the cost of Conduit’s platform fee, proving the business case for investment.
- Real-time updates ensured zero stockouts or errors, even during the busiest times like Black Friday and Record Store Day.
- Customer satisfaction rose with clearer options for delivery and pickup, improving overall trust and repeat purchases.
