How Stark Carpets unlocked online sales market with Conduit’s scalable E-Commerce solutions
& Flooring
The Challenge
Empowering dealers to compete in the world of E-Commerce
Stark Carpets has built a legacy as a trusted supplier for furniture and flooring stores across the country. These dealer partners rely on Stark for their premium selection of carpets and rugs, catering to in-store customers for decades.
As consumer preferences have shifted online, Stark's dealer network faced a growing challenge: staying competitive in the E-Commerce landscape. Online marketplaces like Wayfair offered expansive product selections, while sites like Ernesta offered customers the ability to order custom-sized rugs directly online.
Stark’s dealers initially lacked the infrastructure, expertise, and resources to launch and manage online storefronts, let alone those where they could list custom-sized, made-to-order rugs like competitors offered.
the conduit solution
Stark effortlessly stood up a reliable E-Commerce engine for their entire retail network
Conduit stepped in to deliver a fully turnkey solution for Stark’s 3000+ dealers, unlocking an entirely new sales channel for Stark which will last for decades.
- Stark dealers to launch their own uniquely branded online storefronts within weeks.
- Each storefront was equipped with the ability to let customers order custom-sized area rugs and have them drop shipped directly from Stark’s warehouse to the customer’s doorstep or to their local Stark dealer for pickup.
- Conduit partnered closely with Stark’s salesforce to sell and onboard each dealer partner in their network, and beyond.
answers to your questions
What was the ROI on Stark’s investment?
Conduit’s rapid deployment to dozens of dealer storefronts allowed Stark to recoup their software investment within weeks.
Why not build this integration capability in-house?
With thousands of E-Commerce storefronts powered across Shopify and other platforms, Conduit’s ready-made solutions eliminated the need for lengthy in-house development. Stark could focus on its strengths - product development and sales - while Conduit handled the technical complexity.
How did Stark convince its busy dealers to take this on?
Conduit worked hand-in-hand with Stark’s sales team to build tailored outreach materials, speak to dealers, and onboard them. Conduit also equipped dealers with the additional tools, including intros to best-in-class marketing agencies, and training needed to succeed, fostering confidence and buy-in from the network.
changer"
“Conduit built our dealers a hands-free and scalable way to compete in the world of E-Commerce, something that would have taken us and our dealers years to stand up ourselves. ”