Alliance Entertainment Expands Market Reach with Conduit’s Seamless Dropship Integration
Key Results
100+
Net New Dropship Partnerships Established
$100M+
Net New GMV Enabled
The Challenge
Unlocking the Full Potential of Dropship Partnerships
As a leading distributor in the entertainment industry, Alliance Entertainment faced growing demand from hundreds of retail partners, including record stores, music labels, artists, and specialty retailers. These partners wanted to tap into Alliance’s vast catalog and leverage dropshipping to serve their customers seamlessly.
However, Alliance’s existing approach to integrations was holding them back. With limited engineering resources, each dropship partnership required one-off EDI integrations. This patchwork system led to frequent challenges, such as:
- Stock-outs and inventory discrepancies, resulting in order cancellations and dissatisfied partners.
- Inefficient onboarding processes that slowed down the addition of new partners.
- Missed opportunities to scale with dozens of potential retail channels
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Alliance needed a solution that could streamline dropship order routing, reduce operational friction, and enable their partners to list and fulfill inventory effortlessly.
the conduit solution
Real-Time API Integration with Conduit
Conduit delivered a transformative solution by creating real-time, API-based data feeds between Universal Music Group’s ERP (Microsoft Dynamics) and a diverse range of E-Commerce platforms. This approach provided Alliance and its partners with a unified, constantly updated data source, enabling seamless dropship operations at scale.
How Conduit delivered:
- Real-Time Inventory Synchronization
Conduit’s API-based data feeds ensured that inventory levels were accurate and updated in real-time across all connected storefronts. This eliminated the stock-outs and order cancellations that plagued Alliance’s previous system. - Multi-Platform Compatibility
Conduit enabled seamless integration with popular platforms like Shopify, BigCommerce, TikTok Shop, and Spotify, as well as custom-built E-Commerce sites. Retailers gained the flexibility to list and sell inventory without worrying about compatibility or manual data management. - Scalable Dropship Enablement
With Conduit’s solution, Alliance could onboard over 100 new dropship partners efficiently, unlocking $100M+ in additional GMV. Retailers could now list and sell products directly from Alliance’s catalog, leveraging dropshipping to expand their offerings with minimal overhead.
changer"
"Conduit’s been a game-changer for our distribution strategy. The ability to effortlessly serve a diverse range of retailers has significantly expanded our market reach."